Recruiter Logo
Now Apply on the Go!
Download updazz Jobseeker App and get a seamless experience for your job-hunting
23/02 Sonica Singh
CEO at Maynor Consulting Pvt Ltd

Views:112 Applications:63 Rec. Actions:Recruiter Actions:4

Executive - Marketing - BFSI (1-2 yrs)

Mumbai Job Code: 148454

Responsibilities :

- Take ownership of executing & amp; analysing all CRM channels for the brand

- Manage & amp; execute consumer lifecycle programs to drive retention, reactivation, engagement of consumers & amp; agents

- Manage end-to-end execution of monthly and quarterly promotional campaigns to maximise Customer LTV on App

- Work on segmentation & amp; cohort management to deliver optimum results for set retention targets

- Heavy focus on automating/scheduling tasks & amp; minimising work load on execution to help team with analysis & amp; insights on regular basis

- Work closely with Analytics and Digital Marketing teams for swift execution of customer behaviour strategies & amp; for users on app

- Work closely with Consumer Product and Customer Service teams to gauge consumer feedback & amp; include relevant caveats for executing marketing campaigns

Requirements :

- 2 years of experience in user management, consumer lifecycle or CRM roles in consumer-oriented businesses

- A hustler and a leader with great attention to detail

- A keen sense of ownership, speedy execution and resourcefulness

- Working knowledge of Excel, sheets, project planning tools etc

- Hands on experience with CRM/App marketing tools like clevertap, moengage, gamooga or internal company CRM etc would be preferred

- Passion for data, metrics and quantitative/qualitative analysis, and the ability to apply in everyday execution

- Ability to develop retention strategies and measurable implications with strong analytical skills

- Prior experience of working in online business is a must

Add a note
Something suspicious? Report this job posting.