Assistant Manager TAG at Apps Associates (I) Pvt. Ltd
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Executive - Marketing (5-8 yrs)
Experience 5 - 8 Years
Sr. Marketing Executive will be an integral part of execution of marketing campaigns within a marketing automation platform (Pardot). This individual should be well-versed and must have hands-on experience in emailer creation and landing page. Should have knowledge of Google Analytics, ZoomInfo and WordPress.
Candidate should have excellent communication skills: written, verbal, presentation. Should have ability to work in a collaborative environment as well as being a motivated, self-starter and should be able to deliver quality output under tight deadlines.
Key Responsibilities
- Assist in coordinating and executing all marketing activities related to email, landing page and web.
- Create and update content including assets such as Webpages, landing pages and emails in Pardot using templates.
- Proof read emails for clarity, grammar and spelling and ensure email templates are responsive
- Implement/updates changes to landing page and email templates to stay current
- Ensure that brand and compliance standards are maintained
- Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
- Assist in Lead Nurturing Campaign development and optimizations and support essential marketing operations initiatives in Pardot and CMS.
- Assist with other marketing automation duties as assigned.
- Track website traffic and suggest optimization methods
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