- Regional Role

- Leadership Role

- Work alongside & learn from best in class talent

- Opportunity to make a positive impact

Our client is hiring for Marketing Executive

The Job

You will be responsible for :

- Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing programs in line with business priorities.

- Leading the planning and implementation of PR and initiatives related to the brand.

- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.

- Translating brand strategy into brand plan and go-to-market strategy.

- Planning and execution of communications and media actions across offline, online and social media.

- Participating in product development, pricing and supporting new product launches.

- Guiding the Advertising & Promotion budget.

- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.

- Creating and managing all marketing material and collateral in line with brand direction.

- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.

- Tracking effectiveness of various campaigns and course correcting as required.

- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.

- Reviewing and optimising the design and content of all online assets including the company website and social media pages.

- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

- Using A/B testing to optimise digital marketing performance.

- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

- Supporting the development and launch of new products.

- Working with other stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc.

- Working on app store optimisation.

- Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.

- Managing a team of 1-5 people.

Ideal Candidate :

Skills Required :

 - You have at least 3 years experience ideally in Marketing Communications, Brand / Product Management or Digital Marketing within Industrial industry.

- Experience within App Marketing, New Product Development and Demand Generation / Customer Acquisition Funnel would be a strong advantage.

- You have solid experience in a regional role ideally including experience covering India.

- You are a strong networker & relationship builder

- You are highly goal driven and work well in fast paced environments

- You are a strong mentor and coach who builds high performing teams

- You are willing to undertake more than 60% travel.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.