Executive - Marketing (2-4 yrs)
- We are seeking a dynamic and tech-savvy Digital Marketing Executive to join our team. The ideal candidate will possess a strong understanding of basic marketing principles, coupled with a knack for leveraging various digital platforms to drive brand awareness and engagement.
Responsibilities :
- Develop and execute comprehensive digital marketing strategies to achieve company objectives.
- Utilize remarketing techniques to engage with potential customers across multiple touchpoints.
- Implement automation tools and processes to streamline marketing campaigns and improve efficiency.
- Oversee WhatsApp marketing initiatives, leveraging the platform to engage with customers and drive conversions.
- Manage email marketing campaigns, from strategy development to performance tracking and optimization.
- Create visually appealing presentations (PPTs) as needed for marketing collateral and presentations.
Requirements :
- Proven experience in digital marketing with a strong understanding of marketing principles.
- Familiarity with marketing automation platforms and tools.
- Proficiency in WhatsApp marketing strategies and tactics.
- Strong email marketing skills, including campaign creation, segmentation, and analysis.
- Ability to design visually appealing presentations using PowerPoint or similar software.
- Excellent communication skills and the ability to work collaboratively in a team environment.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Detail-oriented with a passion for staying updated on the latest trends and technologies in digital marketing.
