Sales and Marketing at RG Consultancy
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Executive - Marketing (1-5 yrs)
Marketing executives oversee many aspects of a campaign throughout the entire lifespan of a product, service or idea. As such executives are likely to have a great deal of responsibility early on and will be required to manage their time and duties themselves.
These responsibilities can include:
- Overseeing and developing marketing campaigns
- Conducting research and analysing data to identify and define audiences
- Devising and presenting ideas and strategies
- Promotional activities
- Compiling and distributing financial and statistical information
- Writing and proofreading creative copy
- Maintaining websites and looking at data analytics
- Organising events and product exhibitions
- Updating databases and using a customer relationship management (CRM) system
- Coordinating internal marketing and an organisation's culture
- Monitoring performance
- Managing campaigns on social media.
- Depending on the size and type of employer, a marketing executive may or may not be an entry-level or graduate role. Graduates are likely to join a small- and medium-sized enterprise (SME) as an executive. At larger organisations, executives may work closely with more junior marketing assistants and marketing coordinators. The majority of marketing-specific graduate schemes will also hire graduates into an executive role.
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