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07/06 Rashmi
Business Support Manager at Snaphunt Pte. Ltd.

Views:42 Applications:25 Rec. Actions:Recruiter Actions:7

Executive - Marketing (1-4 yrs)

Ludhiana/Punjab/Raikot Job Code: 161675

- Join a import-export company with strong market standing

- Learn from the best of talent!

Our client is an import/export merchant that is catering to the needs of customers globally, with expertise in garments & textile. Providing the highest standards of customer service at reasonable prices, they have expanded to other industries and earned a strong position in this market.

The Job : 

You will be responsible for :

- Devising actionable strategies from customer insights.

- Bringing the consumer perspective to marketing decision making by executing market analysis and research activities and providing insights and recommendations.

- Managing external agencies for the execution of research projects.

- Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.

- Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.

- Conveying analysis and recommendations via presentations and written reports.

- Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and manage the Trade Marketing budget.

- Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities.

- Leading and implementing channel specific marketing strategies and plans for assigned retailers.

- Conceptualising and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams.

- Leading activation programs with partners to improve brand visibility.

- Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected.

- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.

- Creating and managing all marketing material and collateral in line with brand direction.

- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.

- Tracking effectiveness of various campaigns and course correcting as required.

- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.

- Leading the planning and implementation of PR and initiatives related to the brand.

- Planning and executing viral marketing campaigns across a range of social media platforms.

The Profile : 

- You have at least 1 year experience ideally in Marketing Communications, Consumer Insights/ Market Research or Trade Marketing within Industrial industry & minimum 2 years in Export Agri commodities

- You are experienced in managing a wide range of qualitative and quantitative research.

- You possess experience within Social Media/ Viral Marketing

- You have good knowledge of incoterms & export payment terms

- You possess strong negotiating skills

- You are a strong networker & relationship builder with good interpersonal skills

- You are adaptable and thrive in changing environments

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