Client Manager at Backbenchers
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Executive - Marketing (1-2 yrs)
1. Would be responsible for offline marketing and brand collaboration.
2. Identifying offline marketing strategies to improve business performance.
3. To generate exiting content to create visibility for the brand
4. Annual Budgeting of marketing activities and aligning cost optimization to achieve business plan
5. Strong vendor network to enable activation
6. Managing Brand campaigns & consumer promotions.
7. Working closely with Ad agency / Digital agency to develop Marketing Campaigns & Creative.
8. Brand Promotion and Organizing Events and Special Functions
9. Define Marketing Media mix in line with the parameters of budget, ROI, Revenue objective, lead generation and brand objective
10. Campaign Impact Analysis and course correction.
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