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14/11 Rashmi
Business Support Manager at Snaphunt Pte. Ltd.

Views:42 Applications:22 Rec. Actions:Recruiter Actions:8

Executive - Marketing (0-1 yrs)

Mumbai Job Code: 243114

-Leadership Role

-Opportunity within a company with a solid track record of performance

-Join a market leader within Metals & Steel

We are looking for a Marketing Executive

The Job

You will be responsible for :

- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.

- Translating brand strategy into brand plan and go-to-market strategy.

- Planning and execution of communications and media actions across offline, online and social media.

- Participating in product development, pricing and supporting new product launches.

- Guiding the Advertising & Promotion budget.

- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.

- Creating and managing all marketing material and collateral in line with brand direction.

- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.

- Tracking effectiveness of various campaigns and course correcting as required.

- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.

- Leading the planning and implementation of PR and initiatives related to the brand.

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.

- Reviewing and optimising the design and content of all online assets including the company website and social media pages.

- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

- Using A/B testing to optimise digital marketing performance.

- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

Ideal Candidate :

Skills Required:

- You have at least 1 year experience ideally in Brand / Product Management, Digital Marketing or Marketing Communications within Industrial industry.

- Experience within would be a strong advantage.

- You are a strong networker & relationship builder

- You are highly goal driven and work well in fast paced environments

- You enjoy finding creative solutions to problems

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