08/04 Sukhada Nigudkar
Founder at Inventure Consultants

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Executive - Market Research/Marketing - Food Products (3-6 yrs)

Mumbai Job Code: 70026

Company Profile :

Our client is a leading Importer of International Food products like Imported Cheese, Processed Meat, Seafood, Pasta and other specialty products. With a Corporate Office at Lower Parel and branches across 6 Metro Cities in India, The Company operates with 200+ employee strength.

Job Brief :

- The goal is to reach out to the market and cultivate the customer's interest in our products and services in ways that strengthen our reputation and facilitate our continuous growth

- Conceiving and developing efficient and intuitive marketing strategies

- Organizing and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events

- Conducting market research (on ground and online) and analysis to evaluate trends, brand awareness and competition ventures

Responsibilities :

- Conceive and develop efficient and intuitive marketing strategies.

- Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events.

- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.

- Initiate and control surveys to assess customer requirements and dedication.

- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.

- Monitor progress of campaigns using various metrics and submit reports of performance.

- Collaborate with managers in preparing budgets and monitoring expenses.

Requirements :

- The ideal candidate will be passionate about the art of marketing and will have an abundance of ideas for building efficient strategies. He/she must bring forth a strong arsenal of techniques and methods to promote our products, services and public image.

- Proven experience as a marketing executive or similar role.

- Good understanding of market research techniques, data analysis and statistics methods.

- Thorough knowledge of strategic planning principles and marketing best practices.

- Proficient in MS Office and marketing software (e.g. CRM) (High proficiency in powerpoint and excel) (Photoshop knowledge will be added advantage).

- Familiarity with social media and web analytics (e.g. WebTrends).

- Excellent communication and people skills.

- Strong organizational and time-management abilities.

- Creativity and commercial awareness.

- BBM or MBA in marketing, business administration or relevant discipline.

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