16/06 Ritika Sinha
Senior TA Specialist at Amanzi Technologies

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Executive - Market Research - IT (1-5 yrs)

Noida Job Code: 39952

Purpose of the Job: To use the management and market research skills in researching and studying market characteristics of a particular technology product or solution and advice the client on the suitable product features, market entry and partnership models.

Roles & Responsibilities :
 
- Market Research and Consulting Team supports and helps the clients in understanding the market for a product/solution in India and markets across the world. Candidates are required to

- Study and Research existing market characteristics specific to a technology/product

- Analyze market potential and opportunity

- Design market research strategy - Secondary and primary research

- Design primary research(qualitative and quantitative), including questionnaire based on client requirements and execution plan

- Understand, articulate and report consumer behavior, preferences and market drivers

- Approach end customer in gathering their feedback on the products (Fieldwork for research projects-data collection)

- Report and advice the clients on prioritizing key areas of focus and actively follow up on implementation of research strategy provided to the clients.

- Apart from the above mentioned project specific activities, the team members are required to

- Track latest technological advancements in related industries across the world

- Help the management decide on potential new business opportunities

- Handle training sessions for managers from Japan on Market research, business development and best practices in technology industry for globalization

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