16/04 Atif Khatri
Founder & CEO at The Hiring Story

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Executive/Manager - Public Relations - Advertising/PR Firm (1-5 yrs)

Mumbai Job Code: 71021

Public relation associates / managers:-

- Planning, Developing and Implementing PR Strategies;

- Garner prominent placement and features for clients on major websites, blogs

- Build client awareness and content syndication through external / 3rd party editorial, feature placements, etc.

- Liaising with Colleagues and Key Spokespeople;

- Liaising with, and answering inquiries from Media, Individuals and other Organisations, often via telephone and email;

- Researching, Writing and Distributing Press Releases to Targeted Media; including pitches and promotional copy

- Utilize writing skills to develop compelling pitch letters and client reports

- Collating and Analyzing Media Coverage;

- Case Studies, Speeches, Articles and Annual Reports;

- Devising and Coordinating Photo Opportunities;

- Organizing Events Including Press Conferences, Exhibitions, Open Days and Press Tours;

- Sourcing and Managing, Speaking and Sponsorship Opportunities;

- Commissioning Market Research;

- Fostering Community Relations through events such as Open Days and Through Involvement in Community Initiatives;

- Managing the PR aspect of a potential crisis situation.

- Press Releases across the client base.

- Scheduling Interviews

- Preparing PR Plans

- Media Relations

- Covering Events

Daily and Monthly Responsibilities:-

- Evaluate and establish the public relations plan and strategy

- Engage with marketing department to ensure that the PR campaigns are aligned with all company strategic goals and relevant plans for growth and new business opportunities.

- Leverage existing media relationships, including broadcast, traditional, and online) to land prominent placements

- Pitch new ideas, and amplify content and social concepts to propel brand awareness while representing the brand voice, and staying consistent with current trends and media opportunities

- Write timely press releases and media kits, and direct social media team for proactive and regular communication

- Help establish crisis strategies and contain any damage

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