HR Recruiter at Marktine
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Executive/Manager - Pay Per Click (4-6 yrs)
Job Description
Responsibilities:
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Meta, YouTube, etc.)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI.
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels.
- Maintain partnerships with PPC ad platforms and vendors.
- Find ways to reduce risk of click fraud.
- Keep abreast of PPC and SEM trends.
Requirements and skills:
- Proven experience as a PPC Manager or Digital Marketing Specialist
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with strong math skills
- Any graduate & post Graduate in Marketing, Digital Media or a related field; AdWords certification is a plus.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
