Senior Executive at ABC Consultant
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Executive/Manager - Bid Management/Marketing (2-6 yrs)
Responsibilities:
Analyze, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
- Communicate with internal stake holders on project development, timelines, and results.
- Work closely with the other team members to meet goals.
- Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available
- Client communication, prioritizing work for the team and ensuring the recommendations and optimization on the account is designed to meet client KPIs
- Stay ahead of the competition by analyzing, keeping pace and regularly documenting searchengine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis.
What you'll bring :
- Expertise in Google analytics
- Through understanding of Google AdWords
- Understanding of Bid Management Tools
- Number Crunching
- Understanding of Programmatic
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