HR Officer at Maven Workforce
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Executive - Lead Generation/Sales - IT (1-2 yrs)
Lead Generation Strategy : Develop and execute lead generation strategies and campaigns to attract potential customers and generate interest in our products or services.
Target Audience Identification : Identify target audience segments based on market research, customer profiles, and business objectives.
Lead Research : Conduct research to identify potential leads and gather relevant information such as contact details, demographics, and company information.
Lead Engagement : Utilize various channels (e.g., email, social media, cold calling) to engage and qualify leads, understanding their needs and pain points.
Lead Nurturing : Develop and implement lead nurturing campaigns to build relationships with leads and guide them through the sales funnel.
Collaboration with Sales and Marketing : Work closely with sales and marketing teams to align lead generation efforts with overall business objectives and ensure seamless lead handoff.
Performance Analysis : Monitor and analyze lead generation metrics, such as conversion rates, lead quality, and ROI, and make data-driven recommendations for continuous improvement.
Technology and Tools : Utilize lead generation software, CRM systems, and other tools to track and manage leads effectively.
Market Research : Stay updated with industry, competitor activities, and customer insights to inform lead generation strategies and stay ahead of the curve.
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