25/08
Nitish Singh
Hiring Expert at Blue First HR Consulting
Hiring Expert at Blue First HR Consulting
Views:28 Applications:19 Rec. Actions:Recruiter Actions:0
Executive - Lead Generation/B2B Marketing - SaaS (1-3 yrs)
Key Role & Responsibilities :
- Build and segment email lists based on customer personas and engagement levels to deliver personalized content.
- Create engaging email content, subject lines, and visuals that resonate with B2B decision-makers.
- Monitor email campaign metrics, analyze results, and adjust strategies to improve open rates, click-through rates, and conversions.
- Plan, Execute and Optimize paid advertising campaigns on platforms such as Google Ads, LinkedIn Ads, and other relevant B2B channels.
- Define target audience segments, create compelling ad copy, and manage bidding strategies to drive quality leads and conversions.
- Utilize A/B testing to refine ad creatives, landing pages, and messaging for continuous improvement.
- Track, analyze, and report on campaign performance, making data-driven
recommendations for optimizing ROI.
- Develop and implement on-page and off-page SEO strategies to improve organic search rankings and increase inbound traffic.
- Monitor search engine trends and algorithm updates, making necessary adjustments to maintain optimal search visibility.
Qualifications :
- Bachelor's degree in Marketing, Business, or a related field.
- Proven work experience as a Digital Marketing Manager in a B2B SAAS environment for 1-3 years.
- Demonstrated success in planning and executing B2B digital marketing campaigns.
- Strong understanding of SEO, Email marketing, and Social Media strategies.
- Proficiency in using marketing automation, CRM, and analytics tools.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Excellent communication and interpersonal skills.
- Creative thinking and problem-solving abilities.
- Ability to thrive in a fast-paced, dynamic, and collaborative environment.
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