About WorkIndia :

WorkIndia started with One & Only One Purpose - To provide jobs to the Poor of India.

Our Vision is - To Provide meaningful livelihoods to the 23.7 Cr blue-collar individuals of India and now the 120 Cr blue-collar individuals on this planet- .

Far too many individuals are deprived of access to meaningful job opportunities thanks to untrustworthy, opaque & inefficient systems of hiring. WorkIndia is here to change that - through a 100% automated, tech-driven, marketplace for blue-collar hiring.

WorkIndia has achieved a scale of 2.2 Crore registered job seekers, 1.6 million registered employers, 2.5 million interview calls and 75k+ hireds happening through the platform per month, entirely driven through technology.

Role :

Influencer Marketing Executive

Your responsibilities in this role will include :

- Owning Influencer Marketing Channels End to End - identifying the right influencers to collaborate with, negotiate, review content, manage invoicing and payments to influencers

- Take responsibility of metrics like: No. of impressions, CPM (cost per 1000 impressions), CTR (click through rate), Conversion % and Cost per Conversion

- Own the targets around No. of Downloads via Influencer marketing; Plan and manage the Monthly Budget for the same

- Manage all Influencers campaigns, from ideation to media planning to optimization and performance analysis

- Finding, reaching out and interacting with influencers via calls, emails, and social media accounts

- Drive campaigns which are highly targeted based on content affinity of relevant audience segments

- Engage with top micro-influencers operating in India across regions/sectors/platforms

- Keep abreast of new social media sites, web technologies, and digital marketing & viral content trends; implement these in developing campaigns and update current campaigns to include new information.

- Identify new marketing opportunities such as new ideas for promotions, online advertising, direct marketing, web presence, and product

- Collaborating with other departments to create innovative content ideas

Job Types: Full-time, Permanent, Experience- 0 - 1 Years

Requirements :

- Experience in handling large scale campaign planning, optimization for both performance and brand impact.

- Demonstrated ability in executing results, with strong attention to detail

- Consumer-centric mindset and ability to think strategically and tactically

- Quick learner and ability to work in a fast-paced and dynamic work environment

- Highly positive & never-say-no attitude, always up for challenging work

- Clear and articulate communication skills and the ability to effectively drive a conversation

- Ability to negotiate and arrive at the best prices for every campaign;

- Should be willing to Work from Office in Bangalore

- Immediate joiner are preferred

- Good communication and interpersonal skills to be able to work in a team

- Good writing and negotiation skills in English. Additional languages a plus

- Up to date with the latest trends and best practices in online marketing and measurement

- Graduate and above

What 's in it for you?

- Work directly closely with the founding team & business leaders of a highly mission driven org, focussed on providing meaningful livelihoods to 23.7 blue collar individuals

- Every new user you acquire leads to a needy blue-collar individual getting a better livelihood and lifestyle

- Work in an environment that pushes you to experiment like crazy, and put every idea to the test - no matter how ridiculous it sounds

- Witness and learn firsthand how decision making happens in a fast-paced startup at the inflexion point of scale

- Experience a strong culture which values 100% transparency, ownership & autonomy

Salary: Upto 6LPA

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