Recruitment at MNR Solutions Pvt Ltd
Views:130 Applications:63 Rec. Actions:Recruiter Actions:3
Executive - Influencer Marketing - IT (3-5 yrs)
Influencer Marketing Executive
- Device and execute end-to-end Influencer marketing strategy for the brand
- Identify, build and maintain a working relationship with repertoire of Influencers - Paid, Affiliate and Barter
- Scale up the current in-house Influencer program to roughly 2X its size with a healthy mix of different category influencers
- Design and execute campaigns with influencers around calendarized fitness events
- Competitive benchmarking around influencer activations to maintain maximum share of voice for the brand on social media
- Review and upgrade the influencer associations on a periodic basis performance metrics of social media engagement, reach and views (Key metrics to track are Cost Per Engagement, Cost Per reach, Cost Per View
- Work on a business model to work with the influencers to optimize the results through the association on a long term basis
- Track and maintain a repository of all influencer campaigns and deliverables
- Leverage Influencer relationships for Video content generation for the Brand's Social Media Channels (YT/FB/Insta etc.)
Required Skills/Background:
- Should be from an agency background having dealt with various Influencer campaigns
- Excellent Stakeholder management Good negotiation skills to ensure maximum ROI for the budgets
- Should have worked with a mix set of influencers - Category A+, A, B, Micro
- Understand nuances of working with influencers on different platforms - Youtube, Instagram
- Should have 3-4 years of experience in Influencer marketing
- Excellent communication skills
- Bachelors/PG in marketing Project management skills
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
