Co - Founder at S & F Consultants
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Executive - Email Marketing - Education (1-3 yrs)
JOB ROLE
The E-Mail Marketing Executive will be responsible for the management and day-to-day operation of email marketing, optimize our programs and initiatives for improved ROI.
JOB DESCRIPTION
1) Build, Plan and Execute the overall Email marketing strategy
2) End to end ownership of email marketing strategy - email calendar & strategy planning, discount strategy, creation, execution, tracking, reporting of email marketing campaigns including click rates, open rates etc
3) Coordinate with design and content team to make engaging campaigns
Create email templates, conduct A/B and multivariate testing on subject lines, creative and copy tests.
4) Manage the contact database in different segments.
5) Research and suggest ways to automate and personalize email campaigns.
QUALIFICATION
Any Graduate / Post graduate /MBA/ MMS /PGDBM (preferred from Marketing stream)
EXPERIENCE
1 to 3 yrs.
SKILL SET
- Minimum 1 year experience in managing email campaigns.
- Experience with email marketing tools..
- Good communication in English.
- Working knowledge of HTML is desired.
- Prior experience across an e-commerce company would be preferable.
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