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13/04 HR
HR Manager at Yo HR Consultancy

Views:82 Applications:39 Rec. Actions:Recruiter Actions:7

Executive - Email Automation - IT (3-8 yrs)

Noida Job Code: 155352

Executive - Email Automation

Location : Noida

Experience : 3 - 8 years

Mandatory Qualification :

- Should be from a Tech company preferably SAAS

- Purely digital experience, especially mail automation & marketing (not sales or general marketer)

- Have experience in using Mailchimp/HubSpot/pardot (at least one email automation tool)

- Good communication & data analysis skills.

Key Responsibilities:

- Using marketing automation systems recommends solutions and provides data and campaign configuration support to marketing stakeholders

- Prepares segmentations, email and nurture campaigns, analytics reports, and works on lead routing to sales

- As an expert in marketing operation processes and data privacy policies, works with marketing groups and various departments to determine program support and achieve business goals

- Execute email marketing campaigns and build processes in the marketing automation platform

- Collaborate with marketing managers globally to understand their marketing program objectives and define data segments

- Create audience segmentation and data reports for marketing activities

- Scrub external data lists and import contacts into marketing and sales CRM systems (salesforce)

- Use, monitor, and report issues of automation processes when appropriate

Experience & Knowledge :

- Hands-on experience in using tools like HUBSPOT (Must have)

- Exposure to, Marketo, Salesforce, Allocadia, Eloqua, Pardot, MS Dynamics, Adobe Campaign, Adobe Analytics, or Google Analytics is plus and exposure to e-mail/web/digital marketing.

- Good content writing skills

- Analytical mindset and critical thinking

- Excellent communication and interpersonal skills

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