Talent Advisor at Talent Management Solutions
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Executive - Digital Marketing/Search Engine Optimization - IT (2-6 yrs)
Responsibilities
- Manage multiple number of the SEM accounts with the help of Trainees/SEM executives
- Measuring the ROI and compiling regular spend reports for client campaigns
- Will be responsible for client retention and client satisfaction
- Manage the written and verbal communication with the client
- Understands the client business and works towards achieving their KPIs
- Weekly/Fortnightly and monthly reporting of the accounts with data insights
- Keeps up to date with industry updates and experiments
- Drawing the strategies, executing and analyzing the pro- tability of each account
- Coordination with the Onshore team and AM (O- shore) to seamless management of the accounts-
Skills
- Ability to work independently and as part of a team
- Knowledge of the agency working methodology and culture
- Ability to work - exibly and towards tight deadlines
- Highly pro- cient in MS word, Excel and PowerPoint. Experience with keynote will be an add-on
- Knowledge of PPC campaign management tools: Google AdWords Editor, Yahoo advertising platform, MSN Adcenter & Facebook campaign manager
- Proven track record of management of paid search campaigns (Google, Yahoo, MSN), mobile paid search campaigns, GDN & shopping ads-
- In-depth understanding of paid social campaigns (Facebook, LinkedIn) creation, drawing the strategies and analysing the performance
- Working knowledge of tracking and analytics tools (GTM & GA)
- Experience on bidding tools and programmatic platforms (Good to have)
- Google AdWords certi- cations with in-depth knowledge
- Expertise in Advance level Excel operation (Pivot Table, VLOOKUP Experience)
- Excellent command over English.
- Problem solving and decision-making skills
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