Senior HR at Lizlyn Careers
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Executive - Digital Marketing/Paid Advertising - eCommerce (2-4 yrs)
Work Description:
- Accountable for social media paid marketing channels - FACEBOOK, INSTAGRAM
- KPI - Accountable for for all ads spends metrics - Purchase, ROAS, CPM, CPC, ThruPlay
- SETUP campaign in ADS MANAGER and drive CTR, traffic, conversions on website
- RESEARCH target interests, audiences, reach, frequency, competitors
- FUNNELS - Retarget on Facebook, Instagram, build marketing funnels, customer journeys
- ANALYSE trends using website analytics tools (e.g. Google Analytics, Shopify)
- SPLIT TEST of ads copies, landing pages, creatives, video content engagement
- ATTRIBUTION - Setup tags managers [UTM, GTM] for to track & optimize user behaviors
- VIDEOS - Lead video content marketing using creatives, audiences, A/B tests
Candidature requirements:
- 1-2 years of hands-on experience with Fb/Insta paid campaigns
- Deep expertise in remarketing strategies added plus
- Strong analytical skills and experience generating performance reports
- Strong understanding of tracking, tagging, and pixel management.
- Highly digital tools savvy to drive performance
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