HR Manager at Innobiz Ecommerce Private Limited
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Executive - Digital Marketing - Logistics Firm (1-3 yrs)
Job Responsibilities :
- Carry out experiments, collect and evaluate data and findings, find patterns and insights to optimize ROI in paid search campaigns.
- Ability to carry out design, wireframe, user flows, Process flows with designable ideas using Photoshop, Illustrator.
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with content teams to drive SEO in content creation and content programming
Key Skills:
- Strong knowledge of SEO/SEM, link building, On-page optimization, Off-page optimization
- Deep understanding of CPC, PPC, Search ads, Display ads and Remarketing
- Knowledge of Google Analytics, Google Ad Words, and other relevant sites
Required Experience and Qualifications :
- Bachelor's degree in the respective field.
- Proven experience in SEM managing, PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g., Google Analytics, Net Insight, Web Trends)
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
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