Consultant at Applied Work Dynamics
Views:22 Applications:12 Rec. Actions:Recruiter Actions:3
Executive - Digital Marketing/Lead Generation (2-5 yrs)
- The Digital Marketing Lead Generation Executive will devise and execute the overall digital strategy and the delivery team requirements for a number of businesses to allow the business to generate and sell leads, both internally and externally.
- You will have outstanding commercial awareness with considerable research experience in Lead Generation. You will have an annual Digital Marketing budget and overall external agency responsibility. This position would suit candidates with a strong background in SEO, content production, PPC, retargeting, email marketing, affiliate marketing, online PR, quality link building, social media advertising, social media campaigns, and conversion optimisation.
Key Responsibilities :
- Planning, briefing, development & implementation of digital marketing strategy/campaigns across digital media
- Understanding how to use all research and lead generation tools available including Internet sources such as social and business media
- Developing a digital marketing resource with combined skill sets across all areas of digital including SEO, content production, PPC, retargeting, email marketing, affiliate marketing, online PR, quality link building, social media advertising, social media campaigns and conversion optimisation
- Analysis and presentation of digital marketing results
- Achieve effective web-based marketing that allows the business to generate & sell leads
- Deliver campaigns on time and to a high standard
- Improve performance through reporting & analytics
Key Requirements :
- The ideal candidate will be educated to degree level and have in the region of 2-5 years' experience in a digital marketing environment, especially in a digital lead generation context.
Other key requirements will include :
- A clear understanding and hands on experience of digital marketing channels, techniques & tools including (but not limited to) PPC, SEO, Social Media, Email Marketing, Affiliates & Google Analytics
- Resource management experience
- Ability to liaise at Board Level with both internal and external stakeholders
- Understanding of customer segmentation
- Ability to manage multiple projects and deadlines with ease
- Experience working with external agencies and managing the creative process through from briefing to implementation
- Experience managing websites within WordPress with a knowledge of HTML
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
