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16/11 Meena Sathe
IT Recruiter at Varutra Consulting Pvt Ltd

Views:185 Applications:59 Rec. Actions:Recruiter Actions:26

Executive - Digital Marketing - IT (3-10 yrs)

Pune Job Code: 300418

- Digital Marketing Candidate for Pune location.

Experience: 3 years to 10 years

Campaign Support :

- Work on marketing plan, execute, and monitor marketing campaigns across various channels, including digital, print, and events.

- Work and assist in creating engaging content and visuals that resonate with target audiences.

Market Research :

- Conduct market research to identify trends, customer preferences, and competitor activities to inform marketing strategies.

- Compile and analysed data to provide insights for decision-making.

Content Creation :

- Assist in the development of marketing collateral, including brochures, presentations, and online content. Ensure brand consistency and adherence to guidelines in all materials.

Digital Marketing :

- Contribute to social media management, content scheduling, and engagement activities. Support email marketing campaigns and assist with website updates.

Social Media Engagement :

- Choose social media platforms that align with your target audience and industry. Regularly post relevant and engaging content to build a loyal following. Interact with your audience through comments, likes, shares, and direct messages to foster a sense of community.

Website Optimization :

- Ensure your website is mobile-responsive for a seamless user experience on all devices.

- Improve website load times to reduce bounce rates and improve user retention.

- Implement clear calls-to-action (CTAs) and intuitive navigation to guide visitors toward desired actions, SEO etc.

- Optimize your website for local search by including location-based keywords and creating Google My Business listings.

- Encourage satisfied customers to leave reviews on platforms like Google etc.

- Optimize your website's content, meta descriptions, and keywords to improve search engine rankings.

- Develop a comprehensive keyword strategy to ensure your website appears in relevant search results.

Other :

- Assist in the planning and coordination of marketing events and promotional activities.

- Monitor and track the performance of marketing initiatives, generating reports and insights for continuous improvement.

- Maintain calendars and managing documentation.

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