IT Recruiter at Varutra Consulting Pvt Ltd
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Executive - Digital Marketing - IT (3-10 yrs)
- Digital Marketing Candidate for Pune location.
Experience: 3 years to 10 years
Campaign Support :
- Work on marketing plan, execute, and monitor marketing campaigns across various channels, including digital, print, and events.
- Work and assist in creating engaging content and visuals that resonate with target audiences.
Market Research :
- Conduct market research to identify trends, customer preferences, and competitor activities to inform marketing strategies.
- Compile and analysed data to provide insights for decision-making.
Content Creation :
- Assist in the development of marketing collateral, including brochures, presentations, and online content. Ensure brand consistency and adherence to guidelines in all materials.
Digital Marketing :
- Contribute to social media management, content scheduling, and engagement activities. Support email marketing campaigns and assist with website updates.
Social Media Engagement :
- Choose social media platforms that align with your target audience and industry. Regularly post relevant and engaging content to build a loyal following. Interact with your audience through comments, likes, shares, and direct messages to foster a sense of community.
Website Optimization :
- Ensure your website is mobile-responsive for a seamless user experience on all devices.
- Improve website load times to reduce bounce rates and improve user retention.
- Implement clear calls-to-action (CTAs) and intuitive navigation to guide visitors toward desired actions, SEO etc.
- Optimize your website for local search by including location-based keywords and creating Google My Business listings.
- Encourage satisfied customers to leave reviews on platforms like Google etc.
- Optimize your website's content, meta descriptions, and keywords to improve search engine rankings.
- Develop a comprehensive keyword strategy to ensure your website appears in relevant search results.
- Assist in the planning and coordination of marketing events and promotional activities.
- Monitor and track the performance of marketing initiatives, generating reports and insights for continuous improvement.
- Maintain calendars and managing documentation.