Executive - Digital Marketing - FMCG (2-5 yrs)
Marketing Manager/ Jobs and Responsibilities
1. Integrated Campaign Development : Plan and implement integrated marketing campaigns that seamlessly blend both online and offline strategies.
2. Digital Marketing :
- Online Campaigns : Plan and execute digital marketing campaigns across various channels, including social media, email, and paid advertising.
- Social Media Management : Encourage a strong online presence through strategic management of social media platforms, promote community interactions.
- Website Optimization : Oversee the company's website, ensuring it's optimized for search engines and user-friendly.
- Online Advertising : Manage paid advertising campaigns on platforms such as Google, Instagram Ads, and other relevant channels.
- Online Partnerships : Collaborate with online delivery platforms and digital partners to maximize online visibility and reach.
- Customer Reviews and Reputation Management : Monitor and respond to customer reviews on various online platforms, maintaining a positive online reputation.
3. Traditional Marketing :
- Campaign Development : Design and implement offline marketing campaigns, considering local demographics and target audience.
- Print and Media Advertising : Oversee the creation and placement of advertisements in newspapers, magazines, and other relevant publications.
- Event Management : Plan and execute events such as promotions, tastings, and collaborations to attract and retain customers.
- Collaborations and Partnerships : Identify and establish partnerships with local businesses, influencers, and organizations to enhance brand visibility.
- Direct Mail Marketing : Develop and execute direct mail campaigns, including flyers, brochures, and promotional materials.
- Local Community Engagement : Maintain relationships within the local community through sponsorships, events, and involvement in community activities.
4. Analytics and Reporting : Utilize analytics tools to track the performance of both online and offline marketing initiatives. Analyze customer behavior and adjust strategies for best results.
