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06/11 Smorojit Dey
Recruiter at Human Context

Views:86 Applications:36 Rec. Actions:Recruiter Actions:0

Executive - Digital Marketing - Bank (3-6 yrs)

Bangalore Job Code: 97315

Company Profile :

About us: It is an intelligent banking experience that lets Indian consumers oversee their finances and confidently control where their money goes every month, instantly and easily through their smartphones. We offers goal-based savings, guarded spending through subtle controls using intelligent spending, and ultimately contextual suggestions for smart borrowing, timely investing and purchasing insurance -- all at the right time and for the right reasons. It personalized guidance engine (patent-pending) - optimized through machine learning - delivers customized reminders and recommendations through intelligent nudges. These prompts propel and motivate customers day-to-day, and build confidence throughout their financial lives.Founded in 2017, the company is transforming the way digital banking can serve the Indian consumer, with an engaging, fun and rewarding user experience at the core. It has offices in the US and India

Responsibilities:

1. Explore new paid & unpaid acquisition opportunities for us.

2. Assist in managing existing acquisition channels (mainly Facebook/Google ads).

3. Performing daily account management on Google AdWords and Facebook Ads and measuring experiments and conversion tests.

4. Assist in managing content calendar, Develop strong impression building content to engage and educate new and potential customers.

5. Prepare emails/newsletters and other collaterals for customer communication.

6. Assist with website copywriting, proofing, and updating as needed.

Requirements:

1. Self-starter with a good judgment Knows how to voice opinions/ideas.

2. Has a knack for DIGITAL marketing.Thrives in a fast-paced environment.

3. Adept at using marketing tools/ or is a quick learner.Ability to think independently, but be a team player at the same time.

4. You have at least 1 year of experience working in the Marketing field.

5. Personality - You are highly social and enjoy connecting with people in groups and in one on one settings.

6. Entrepreneurial - You are curious by nature and enjoy brainstorming, collaborating and executing.

7. You are capable to work under minimal guidance and like to move fast and get things done.

8. Hustle - You are able to thrive in a fast-paced start-up environment, constantly thinking of creative ways to tell our stories.

9. Data-driven - You back all your initiatives with data and understand consumer behaviour through data.

10. This is relevant to all our Search Engine Marketing initiatives, Google Ads and Facebook Ads.

11. Bonus: Design - You are able to use Illustrator/ Photoshop/ InDesign to create marketing materials E.g. Posters, leaflets, banners etc.

12. Bonus: Video You are able to film and edit to create video marketing materials e.g. short videos, event videos etc.

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