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14/09 Smitha
Partner at Smidee Talent Network

Views:31 Applications:7 Rec. Actions:Recruiter Actions:6

Executive - Digital Marketing (3-5 yrs)

Bangalore Job Code: 176593

Our client, a Bangalore based education technology company is looking for a Digital Marketing Executive

Core responsibilities include but are not limited to:

- Plan and execute all web, email, database, social media and SEO/SEM marketing activities

- Maintain and improve organisation's social media presence

- Maintain and update organisation's website for optimal user experience

- Create/write content required for all digital marketing campaigns

- Create and manage paid advertising campaigns

- Identify digital marketing trends in ed-tech/relevant to organisation; brainstorm creative strategies

- Measure and report performance of all digital marketing campaigns and assess against goals

- Plan, execute, and measure experiments and conversion tests

- Conduct analysis of digital marketing efforts by competitors

- Collaborate with agencies and vendors, as needed

Additional responsibilities : 

- Attend company events across various states to understand event impact

- Visit customer locations to understand product usage and analyse impact of digital marketing efforts

Other pointers about this role:

- This is not a work-from-home role; employee is required to work full-time from the office premise

- Requires moderate travel within Karnataka and in other states to attend events and for school visits

- Requires flexibility with working hours

- Requires travel to tier-2 and tier-3 towns and villages

- Independent contributor role

Skills and qualifications required:

- Graduate in any discipline, with 3-4 years of experience in digital marketing

- Excellent written and spoken skills in English

- Excellent data management and data analysis skills(Excel and/or Google Sheets)

- Confidence, patience, positive attitude, perseverance with tasks, ability to follow instructions

- Ability to work with aggressive timelines and deadlines

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