Senior HR Consultant at Antal India - Global Executive Recruitment Business
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Executive - Digital Marketing (2-6 yrs)
Requirements :
- Designing and execution of the marketing campaigns in the digital space.
- Optimizing spends on all the paid channels; Designing strategies for new users acquisition
- Staying current with industry trends and doing competitive bench marking of key metrics
- Collaborating with marketing channel heads to identify opportunities for campaigns improvement and strategic decisions in respective functions based on data
- Conducting detailed analysis, generate insights and publish/automate reports based on company-wide data
- Setting key performance indicators for existing and new functions/projects across the company
- Improve data accuracy, viability and value by improving and streamlining processes regarding data flow and data quality
- Knowledge of Facebook marketing, Google Marketing, AppsFlyer & other digital platforms
- Experience with SQL and relational database systems is a must
- Complete knowledge of at least 1 scripting language (Python is preferred)
Qualifications :
- Overall Experience : 2-4 years Digital marketing experience in a fast-paced environment in a technology - Video Industry.
- Prior experience in an OTT industry is a plus.
- Advanced analytics and problem-solving skills.
- Excellent written/oral communication skills, and interpersonal skills.
- Technical background/engineering from a premier institute is preferred.
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