Manager at Weone Business Solutions
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Executive - Digital Marketing (2-6 yrs)
- Minimum Required Qualification MBA (Marketing) + Digital Marketing
We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts.
The ideal candidate will have a passion for all things marketing and technology. Candidate will have a high proficiency with digital marketing concepts and tools. S/he should be able to demonstrate a creative and marketing bent of mind while being committed to business outcomes.
Responsibilities :
- Plan, execute and monitor performance marketing campaigns on social media. Social media pages management.
- Launch optimized online adverts through Google Adwords, Facebook Ads Manager, etc. to improve digital platform (Website + App) performance metrics
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and production
- Manage third party vendors (designers + content writers) and drive creative content creation
- Brainstorm new and creative growth strategies
- Drive the planning and production of content. Work closely with designers, writers, and production houses for content creation.
- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) and develop performance optimization strategies based on insights
- Passion to hustle and working
- Work in a fast-paced start-up environment and deliver on additional interdepartmental requirements
Requirements :
- Proven experience of 2+ years as Digital Marketing Executive or similar role
- Excellent communication and interpersonal skills
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords, email campaigns and SEO/SEM
- Working knowledge of online marketing tools like HubSpot
- Knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Skills in creative content writing preferred
- Self-starter and customer focused
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