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14/05 Vidisha Singh
HR at flairchase

Views:70 Applications:42 Rec. Actions:Recruiter Actions:0

Executive - Digital Marketing (2-5 yrs)

Gurgaon/Gurugram Job Code: 74658

About Digital Marketing Team

Digital Acquisitions

Daily Revenue

General Accountabilities/Job Responsibilities:

1. Self-Study :

- Spend time on the app and get a first-hand understanding of how the app works.

- Study market research data to build a broad understanding of a typical Company user

- Analyze funnel data and understand the user movement on the app

- Analyze conversion data and identify pain drop-off points and accordingly build an action plan

- Think of creative concepts to convert and engage users.

2. Marketing Execution :

- Understand acquisition, conversion, and revenue and retention strategy.

- Support in preparing and executing monthly marketing calendar for various campaigns.

- Work with agencies to manage retention campaigns and hit monthly retention and revenue targets.

- Perform extensive campaign analysis daily, weekly, monthly to find growth opportunities

- Perform creative analysis

- Funnel analysis

3. Take Full ownership for execution of various campaigns on revenue and retention.

4. Work with creative designers/web designers to ensure timely execution of campaigns.

5. Manage and own project timelines, creative quality, and content effectiveness.

6. Work with agency to coordinate the campaign content, creative delivery.

7. Create/Work within the reporting framework to analyze the effectiveness of all campaigns.

8. Engage in data analysis to improve and refine campaign performance

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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