We are seeking an experienced and enthusiastic Digital Marketing Executive to join our Digital Marketing team, focusing on planning, execution, and optimization of our digital marketing efforts. You should have a passion for digital marketing, social platforms, tools, and technology. You should be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You should be tech-savvy and intuitive with great ideas to reinforce our marketing campaigns.

Responsibilities :

- Assist in the formulation of marketing strategy to build a lasting digital connection with consumers

- Capable of driving the creation & execution of programs/campaigns, as well as accurately measuring impacts using best-in-class tools.

- Measure performance of digital marketing efforts using a variety of Web analytics tools.

- Analyze digital marketing analytics reports and share insights with the leadership and team to develop optimization plans

- Research latest trends, competitors, and promotional strategies with a special focus on retail technology, B2B and SAAS.

- Be involved in SEO efforts (keyword research, image optimization, off-page, high-quality backlinks.), creations of Landing pages, and nurturing campaigns.

- Prepare online newsletters and promotional emails and organize their distribution through various channels.

- Own email/SMS/WhatsApp and other marketing channels.

- Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)

- Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness.

- Hands-on using Hubspot Marketing and CMS.

- Assist in creative writing and review of Blogs, Whitepapers, e-books, newsletters.

- Provide creative ideas for content marketing and update website and performance optimizations.

- Develop, evaluate and oversee the implementation of A/B testing protocols and procedures, monitor KPIs & Metrics.

- Collaborate with designers to improve user experience.

Desired Candidate Profile :

- Proven experience as Digital Marketing Executive or similar role with minimum experience of 2 years+, preferable in b2b SaaS-based solutions to mid-market and/or enterprise customers

- Excellent understanding of digital marketing concepts, marketing channels, social media, and best practices.

- Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM.

- Hubspot experience is a must (Hubspot certifications are a bonus).

- Analytical mindset and critical thinking and problem solver.

- Excellent written and verbal communication and presentation skills

- Must be comfortable working in a hyper-growth, rapidly changing environment with cross-functional teams

- MBA / BBA in Marketing or equivalent

- Perfect knowledge of web analytics tools (e.g. Google Analytics, Hubspot, NetInsight, WebTrends, etc.)

- Understanding of retail commerce industry dynamics, B2B, Hybrid (B2B/B2C), and D2C industry trends, related cost drivers, and customer needs. Experience working with Fashion, Footwear, Furniture, Jewelry, Electronics Industries would be given preference.

- Skills and experience in creative content writing.

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