Senior Recruiter at HRLogica Latent Solutions LLP
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Executive - Digital Marketing (1-4 yrs)
Urgent requirement for Digital Marketing Executive for Chennai Location.
Job- Work from office
Experience- 1-4 Yrs
- Stay up to date with the latest trends and best practices in digital marketing.
- Develop and implement SEO On-Page and Off page techniques.
- Must have knowledge of Technical SEO.
- Monitor website performance and Search Engine Optimization (SEO) related metrics for website optimization.
- Create and manage link building strategies, content marketing strategies, and social media presences.
- Perform regular keyword research and report on rankings.
- Manage and improve online content, considering SEO and Google Analytics.
- Maintain the company digital marketing strategy by managing the social media accounts & develop new social media campaigns.
- Monitor social channels for trending news and ideas, then capitalize on those trends through our social media accounts.
- Monitor key online social media marketing metrics to track firm branding and campaign success.
- Design, create and execute campaigns for lead generation and nurturing leads via all digital channels.
- Set up conversion, pixel, and event tracking on the website and across various digital platforms.
- Monitor competition and provide suggestions for improvement.
Primary Skills :
- Excellent knowledge in - SEO, PPC, LinkedIn and B2B Marketing, Landing pages, graphic and video design, internet research and generic computing skills.
- Experience in creating digital marketing strategies.
- Planning and execution of marketing campaigns.
- Ability to strategize and create content relevant to a specific audience.
- Should have good Communication Skills - Verbal & Written & creative approach towards Digital Campaigns.
- Should know about usage of designing tools ( Ex: Canva).
- Should be tech savvy to learn new techniques related to digital tools.
- Knowledge in Google Analytics, SEMRush and GTM Tool
Additional Skills :
- Added Advantage: Experience in IT Services/ B2B marketing industry)
- Specific Key words: SEO, SMO, Google Adwords, PPC, Social Media Marketing, SEM