Executive - Digital Marketing (1-3 yrs)
Responsibilities and Duties:
- Manage the brand presence via social media, forums, and other outlets.
- Write and optimize content for the website and social networking accounts such as Facebook and Twitter.
- Track and analyze website traffic flow and provide regular internal reports.
- Develop and manage digital marketing campaigns including email campaigns.
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
Required Experience, Skills, and Qualifications :
- Excellent understanding of digital marketing concepts.
- Knowledge of brand building and marketing communications.
- Good understanding of all online marketing channels.
- Experience with business to customer social media and content generation.
- Strong creative and analytical skills.
- Excellent verbal, written, and presentation skills.