- Opening within an educational services provider

- Be a part of a close-knit and fun team

- Strong opportunities to progress your career

Our client is an established educational services provider and specialist consultancy firm with clients from all over the country. The team is passionate about learning and supporting individuals in discovering the most appropriate career path and have worked with numerous schools and institutions to achieve that.

The Job

You will be responsible for :

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Working with content marketing and design teams to create suitable content for each stage of a customers digital journey.

- Reviewing and optimising the design and content of all online assets including the company website and social media pages.

- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

- Using A/B testing to optimise digital marketing performance.

- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

- Planning and executing CRM, marketing automation and lifecycle marketing initiatives.

- Using customer insights to construct effective CRM campaigns.

- Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).

- Driving performance marketing via Display Ads, Facebook Ads, Google Ad Words, Media Buying, SEO/SEM and PPC.

- Planning and executing viral marketing campaigns across a range of social media platforms.

- Designing and developing strong employer branding strategy.

- Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.

- Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.

- Analysing and interpreting metrics to measure the success of employer branding initiatives.

The Profile : 

- You have at least 1 year of experience in Digital Marketing within the Internet industry.

- You have solid experience in a regional role ideally including experience covering India.

- Experience within Social Media/ Viral Marketing, Employer Branding, CRM/ Loyalty Marketing and Performance marketing would be a strong advantage.

- You have good knowledge of Campaign Management Tools (eg. Hubspot), Content Management Tools (eg. Magento) and Other.

- You are adaptable and thrive in changing environments

- You pay strong attention to detail and deliver work that is of a high standard

- You enjoy finding creative solutions to problems

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.