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04/09 Ruank Singh
Founder at Siddhi - The Mindshare Company

Views:32 Applications:17 Rec. Actions:Recruiter Actions:3

Executive - Demand Generation (1-4 yrs)

Mumbai Job Code: 175209

- Design and execute marketing programs to engage and influence clients- target markets.

- Use marketing automation platforms (HubSpot/Pardot/etc.) to optimize our clients- lead generation & lead nurturing processes through email campaigns, content marketing, paid media and social media channels.

- Help to develop and manage rich content that attracts a qualified audience to our clients- owned properties. This may include blogs, whitepapers, eBooks, reports, webinars, infographics, etc.

- Convert targeted prospects through calls-to-action, landing pages, and content offers.

- Conduct a range of market research activities to better identify target audiences and attract them through compelling content across the appropriate channels, using a variety of tools Google Analytics, AdWords, Keyword Planner, SEM Rush, and Cision.

- Develop, maintain and execute demand generation plans aligned with business goals.

- Develop a deep understanding of customers, products and the buyer's journey.

- Work closely with other departments to build cross-functional cohesion.

- Present to upper management to get buy-in and secure budgets, as well as report results.

- Create personas tied to specific customer needs and preferences.

- Grow distribution across all channels, not just owned channels. Must be skilled in content creation supported by SEO/SEM optimization and PPC strategy.

- Ensure that content reaches the right part of the sales funnel at the right time.

- Collaborate with sales and marketing to build programs that support sales enablement.

- Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows.

- Measure, analyze, and report campaign performance.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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