Talent Acquisition at Qrata
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Executive - Customer Retention Marketing - Retail/eCommerce (0-1 yrs)
Executive - Customer Retention Marketing
Responsibilities :
CRM :
- Oversee lifecycle marketing strategies which identify valuable consumers and opportunities and ensure error free continuous implementation
- Pilot new campaigns that drive increased engagement and revenue
- Create and continually refine email strategy to increase acquisition, retention (CLV) and subscription rates
- Manage external agency and multiple vendor relationships related to CRM, personalised consumer marketing and database management
- Serve as a CRM business intelligence leader, utilizing analytics to drive customer-centric action plans
- Manage the distribution and presentation of CRM reporting and status to executive stakeholders
Digital Activation / DMP :
- Develop audience segments by applying CRM learnings
- Create test and learn approach to optimize performance and develop insights on best practices
- Provide support in measurement and analysis of precision media campaigns
Qualifications :
- 2-8 years CRM and/or Direct Marketing experience, preferably in a Retail, CPG or ecommerce industry
- Knowledge of database marketing strategies including the use of 1st, 2nd, 3rd party data
- Proven experience driving large scale customer acquisition programs through direct response and also branded experiences
- Proven record of partnering cross functionally to create personalized customer experiences
- Exposure to data-driven media strategies, programmatic media, and multi-channel CRM programs
- Brings a consumer centric mindset to all projects
- Creative thinking and exceptional analytical skills; experience conducting CRM campaign analytics and consumer research to inform marketing decision
