Senior TA Role at Talent Socio
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Executive - CRM (2-6 yrs)
In this role you will:
- Creating end to end campaign execution strategy, plan, design, process, QA & ROI reporting.
- CRM Channel campaign planning for - Email, WhatsApp, SMS, Browser Notifications
- Track end to end communication performance for all channels, attribute it to business KPIs and draw revenue impacting conclusions
- To create and track distinct Customer/ Lead cohorts to run high-quality drip campaigns to achieve the OKR defined revenue target.
- Manage and fill the routine CRM campaign tracker to continuously monitor the progress against the defined OKR
- Co-ordinate with product, brand and technology teams for content.
- Most important, passion for driving growth and extraordinary customer experience with strong communication and positive mindset.
Job requirements :
The Ideal candidate must have the following skills
- In-depth knowledge of CRM tools like MoEngage, Clevertap, WebEngage, Braze etc.
- Strong campaign execution on any two: Email, Push notifications, Whatsapp, SMS
- Strong data driven approach for campaign management with focus on ROI and performance.
- Basic knowledge of web analytics tools Google Analytics, Omniture
- Exposure to any BI and data visualization tools is a strong plus
- Strong problem solving and analytical skills
- Knowledge of project management is a strong plus
- Basic understanding of email campaign planning and execution
- Strong understanding of customer data and use segmentation, attribution technique to do intelligent tar-getting.
- Flexible, creative, and a self-starter who will roll up their sleeves and get the job done in a fast-paced environment
- Basic knowledge of Marketing Analytics
- Ability to analyze data to derive meaningful insights
Experience - Minimum of 2 - 5 years experience in a high growth retail, internet,e-commerce company role to drive acquisition, retention or engagement through different channels.
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