We are hiring for the role of Marketing Executive - BTL (Automobile Brand).

BRIEF:

Gender: Males only

Job Location: Raipur

Experience Required: Min. 1 year (BTL Marketing)

Age Limit: up to 30 years

Salary Offered: 3 Lacs - 4 Lacs per Annum

KEY RESPONSIBILITIES:

- The incumbent will be responsible for developing and rolling out end to end marketing calendar for the product / product ranges and work with the agency team to conceptualize and successfully implement the branding activity including creative work, media, advertising and communication plans for BTL activities.

JOB RESPONSIBILITIES:

- Evolve, implement and monitor the marketing plan in the short term and long term for product/ product ranges within budgets enhancing productivity.

- Identified in marketing plan (state wise & product brand wise) taking part responsibility for volumes & market share.

- Ensure all BTL led market interventions as per corporate branding policy networking with the agency, sales, CC and product development.

- Conceptualize and implement launch & other programs including EMPs.

- Measure ROI of all BTL campaigns and recommend corrective actions for higher impact and reducing cost per enquiry & work to improve PVPL spend productivity & impact.

- Monitor enquiry generation and further sales conversion of all BTL campaigns

- Initiate & ensuring the PR activities pertaining to new product launch, and ongoing campaign in coordination with the PR agency.

- Monitor competition campaigns / SOV and monitor FAN process and timelines Ensure coordination of all creative development for outdoor, CI, collaterals including POP.

- Planning, Evaluating, agency management, Execution and Analysis of media campaigns

- Create a digital marketing platform including ideation and planning.

- Monitor the search engine and ensure its optimization coordinating website data up gradation & management.

- Map website enquiries and share with field team for necessary action.

Use digital space for e mailers, ensuring traffic spikes and monitor hits & conversions.

- Manage new product launches on the digital platform, website up gradation & management including existing website.

- Planning, Evaluating, and Analysis of current marketing campaign.

- The most likely profile would be a professional with experience of overall marketing role which includes Road campaigns/Events/BTL activities, ideally in a related industry.

Please contact us in case of any query.

Contact Numbers: 9285100243 / 0788-4901008

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