- Regional Role

- Opportunity within a company with a solid track record of performance

- Work alongside & learn from best in class talent

- Join a market leader within IT Software

The Job

You will be responsible for :

- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.

- Translating brand strategy into brand plan and go-to-market strategy.

- Planning and execution of communications and media actions across offline, online and social media.

- Participating in product development, pricing and supporting new product launches.

- Guiding the Advertising & Promotion budget.

- Devising actionable strategies from customer insights.

- Bringing the consumer perspective to marketing decision making by executing market analysis and research activities and providing insights and recommendations.

- Managing external agencies for the execution of research projects.

- Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.

- Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.

- Conveying analysis and recommendations via presentations and written reports.

- Supporting the development and launch of new products.

- Working with other stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc.

- Defining and developing a community management strategy.

- Organising various community building initiatives to cultivate and grow participation in community forums.

- Monitoring and optimising community engagement levels.

Ideal Candidate :

- You have at least 1 year experience ideally in Brand / Product Management, Consumer Insights / Market Research or Community Manager within IT industry.

- You are experienced in managing a wide range of qualitative and quantitative research.

- You have solid experience in a regional role ideally including experience covering India.

- Experience within New Product Development and Demand Generation / Customer Acquisition Funnel would be a strong advantage.

- You have good knowledge of Content Management Tools (Magento, WordPress, Shopify).

- You are a strong networker & relationship builder

- You are a strong team player who can manage multiple stakeholders

- You are a strong mentor and coach who can build high performing teams

- You are willing to undertake 0-30% travel.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.