Executive - Brand Management (2-7 yrs)
Job role :
1. Responsible for the production and management of publications including print, fulfilment and distribution.
2. Management of all Print/POS and Direct Mail campaigns, working in close liaison with the Divisions regarding format, design, production, fulfilment, data and distribution.
3. Budget management. To deliver all marketing activity within the agreed budget
4. To achieve frequent, timely and positive media coverage across all available media
5. To conduct market research in order to identify market requirements for current and future products.
6. Expertise in Brand Management, Strategy & Launch
7. Knowing Brand Communication
8. Manage ATL/BTL activities for the brand
9. Internal branding, Corporate AV & TVCs.
10. Knowledge of basic digital media marketing
11. Designing of leaflets, brochures, danglers, calendar, hoardings, standees
12. Should provide Innovative suggestions for advertising and branding
13. Manage ROI & Budgets
14. Should know google analytics, google adwords, paid advertisements