Recruiter at Ecowoodies
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Executive - Brand Activation - IT (1-2 yrs)
Our E-commerce client is looking for someone for the role of a - Brand Activation Executive with 1-2 years of experience in a related field (generally marketing). He is supposed to take marketing to the next level in a way that a traditional marketing team simply doesn't have enough time or scope to accomplish.
The most important goal is to introduce consumers to a new brand in a memorable way that associates the specific products with a positive experience
- Create a "Brand Activation Plan"
- Analyze success of previous campaigns
- Educate consumers about the product (through brand activation)
- Travel frequently for activation (travel expected 30-50% of the time)
- Coordinate with internal and vendor team to launch new sites for the company
Education: MBA Marketing from a Reputed Business School