Job Description

Influencer Marketing Specialist

(Executive / Assistant Manager / Manager)

- Location:- Okhla, Phase III, New Delhi

- Salary Range:- INR 4.8 LPA to 7.2 LPA

- Experience Level:- 1-6 years

- About Us:-

It is a dynamic and innovative influencer marketing agency dedicated to helping brands connect with their target audience through strategic influencer partnerships. We believe in the power of authentic storytelling and leveraging the influence of social media personalities to drive meaningful engagement and brand awareness.

- Job Description:-

As an Influencer Marketing Specialist, you will be responsible for spearheading influencer marketing campaigns that align with our clients' objectives and deliver tangible results. You will leverage your expertise in influencer identification, relationship management, and campaign execution to drive impactful collaborations.

- Key Responsibilities:-

1. - Strategy Development:- Collaborate with clients and internal teams to develop influencer marketing strategies that support brand objectives and target audience engagement.

2. - Influencer Identification:- Utilize tools and platforms to research and identify relevant influencers across various social media channels who align with client brand values and target demographics.

3. - Relationship Management:- Cultivate and maintain strong relationships with influencers, negotiating contracts and terms that ensure mutual benefit for both the influencer and the brand.

4. - Campaign Execution:- Oversee end-to-end campaign execution, including content brief development, timeline management, and performance tracking.

5. - Content Approval:- Review influencer-generated content to ensure alignment with brand guidelines and messaging objectives.

6. - Team Management:- Lead a team of at least 2 resources, providing guidance, mentorship, and support to ensure campaign success and professional growth.

7. - Performance Analysis:- Analyze campaign performance metrics and provide insights and recommendations for optimization and future campaigns.

8. - Stay Updated:- Stay abreast of industry trends, platform updates, and emerging influencer marketing strategies to continuously enhance campaign effectiveness.

- Requirements:-

1. Bachelor's degree in Marketing, Communications, or related field.

2. 1-6 years of experience in influencer marketing, preferably within an agency environment.

3. Proven track record of successfully executing influencer marketing campaigns and achieving measurable results.

4. Strong understanding of social media platforms and influencer landscape.

5. Excellent communication, negotiation, and interpersonal skills.

6. Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.

7. Experience in team management and leadership roles preferred.

8. Creative thinker with a keen eye for detail and storytelling.

Benefits :

1. Opportunities for professional development and growth.

2. Collaborative and supportive work culture.

3. Health insurance and other benefits as per company policy.

4. Exposure to diverse client portfolios and industry verticals.

If you're passionate about influencer marketing and ready to make a significant impact in a dynamic agency environment, we'd love to hear from you! Apply now with your updated resume and portfolio showcasing your past influencer collaborations.