Executive - Corporate Communication - Banking (3-6 yrs)
Title- Corporate communication Executive
Location - Mumbai
Industry - Banking
Strategy and Brand Building : Establish the brand Auto Loans
- Media Strategy & Campaign Management: Increase awareness, reach and engagement across digital channels
- Product Strategy & Brand Building: Brand associations & content integrations on strategic media properties
- Campaign optimization: Analyzing data and identifying latest trends through media analytics, KPI's and dashboards for better ROI.
- Agency Management : Providing clear description of expectations to the team and design campaign calendars to ensure smooth campaign functioning
- Website Management : Revamped and managed Total India website
- Managed digital transformation & innovation program for internal employees basis 5 customer priorities such as online visibility, targeted offer, simplified purchased steps, customer and prospect relationship & listen and engage
- Explored new & innovative platforms & channels to reach out to customers more effectively
- Execute BTL campaigns for products and marketing support for key product initiatives
- Cross amplification of the campaigns across ATL and BTL channels
- Strategize & execute Internal communication supporting key initiative across cross functional teams
- Ensure adherence to brand guidelines across media to maintain brand consistency
- Market trends analysis & Competitor tracking
- Agency & Vendor Relationship Management
