Evega Technologies - Digital Marketing Specialist (3-5 yrs)
We are seeking a highly skilled Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, and managing online marketing campaigns to promote our products and services. The Digital Marketing Specialist should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
Responsibilities :
- Develop and implement digital marketing strategies to drive online traffic to the company website.
- Manage and optimize PPC campaigns on various platforms such as Google Ads and social media advertising platforms.
- Create engaging and relevant content for social media platforms and manage social media accounts.
- Perform keyword research and optimize website content for search engine optimization (SEO)
- Analyze data and identify trends to optimize campaign performance and ROI.
- Produce reports on campaign performance and provide recommendations for improvement.
- Stay up-to-date with the latest digital marketing trends and industry best practices.
- Must have deep understanding and hands-on experience in overall Digital Marketing that includes SEO, SEM, SMM & SMO.
Qualifications :
- Proven experience as a Digital Marketing Specialist or similar role.
- Strong understanding of digital marketing concepts and best practices.
- Experience with SEO, SEM, social media management, and Social media optimization.
- Proficiency in using digital marketing tools and platforms.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Creative thinking and problem-solving skills.
