The position involves content marketing for a major marketing vertical for the company- including email marketing and our content platform, The Watch Guide- along with other marketing automation products such as browser notifications, etc. Here are a few key aspects of the profile:

- Email Marketing is the most effective way to directly reach and communicate with customers, and shaping their buying decisions. We are seeking a talented and enthusiastic individual who is keen on content marketing, by creating content for emailers. The individual will be responsible for creating and managing relevant, comprehensive and engaging content to be shared with customers via direct emailers. The individual will also be in charge of formulating and implementing email marketing strategies, in order to improve the reach and relevance of content being delivered to customers. This greatly enhances the profile, making it a more holistic one in terms of strategy, execution and analyzing results therein.

- Ethos leads the way in India in producing outstanding digital content that is marketed across our digital assets. The individual will be responsible for creating content for The Watch Guide that is at par with the global communications of the world's top luxury brands. These stories can be pivotal for the success of digital marketing campaigns executed across multiple platforms.

- The role will involve remaining up to date with the developments in the field so that our content communication and personalization is at par with that of the world's top luxury brands.

- The role will involve developing an understanding of watches, luxury brands and the industry.

- In this role, the individual will also be responsible for other marketing automation products such as browser notifications, on behalf of Ethos Watch Boutiques.

This is a key position at Ethos pertaining to an exceptionally important and focus-driven area, and we are excited to hire someone who will perpetuate our vision and match our enthusiasm for delivering great content to our customers.

Qualifications

Preferably a graduate or postgraduate in journalism or English honours with minimum of three years- work experience, relevant to content creation and/or editorial work.

Desired skill set:

- Great verbal and written communication skills, along with problem-solving skills

- Prior experience with content creation, an understanding of constructing marketable campaigns is a plus

- Prior experience in handling MailChimp, Netcore, Litmus or any other similar platform is a plus

- Prior experience with WordPress or a similar CMS would be an advantage

- Dedicated to supporting team goals and priorities

- Ability to assume ownership of the vertical

- Ability to take on challenging deadlines and priorities

Age group: 24-28 years

Budgeted CTC: INR 8 lakh PA

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