HR Executive at Esyacode Software
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Esyacode Software - Digital Marketing Specialist (5-10 yrs)
- Generative AI is experimental.
- A digital marketing specialist's responsibilities include :
- Creating campaigns : Design campaigns for social media and online channels. This may include identifying potential customers, interacting with customers, and executing campaigns.
- Analyzing campaigns : Analyze the performance of marketing campaigns on different digital platforms. This can include comparing your current marketing environment to your competitors'.
- Managing social media : Manage all social media channels with the right audience.
- Researching : Research advertising trends, competitors' pricing, and products.
- Determining content : Determine what content will reach customers.
- Developing projects : Develop projects to create content.
- Publishing content : Publish digital marketing content online.
- Executing tasks : Manage and execute digital marketing tasks and projects in line with digital strategy.
- Managing teams : Lead and manage a team of other specialists that make up a digital marketing team.
- Communicating : Use excellent verbal and written communication skills. This may include email exchanges, interactions on social media, and client calls.
- Being familiar with tools : Have a solid knowledge of web analytics tools like Google Analytics, and hands-on experience with online marketing tools and practices.
