HR Executive at eSign Web Services Pvt Ltd
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eSign Web Services - Pay Per Click Role (1-1 yrs)
Job Purpose
To manage and develop the company's pay-per-click and social media advertising campaigns, ensuring that they meet performance and revenue targets in line with the overall marketing plan and budget.
Responsibilities & Duties
- To manage the company's pay-per-click campaigns under the direction of the Marketing Manager.
- Undertake required analysis and A/b testing to identify relevant and strong keyword searches to optimize campaign success.
- Creating targeted campaigns including writing required copy and testing landing pages.
- Working with relevant internal and external stakeholders to create copy and other creative content.
- Provide regular reports on performance metrics and market-related insights.
- Analyse, monitor, and report on ROI for all PPC campaigns to the Marketing Manager.
- Analyse, monitor, and report on competitors' PPC campaigns including keywords being targeted.
- Manage and monitor spending to ensure it is in line with the assigned budget.
- Keep up to date with market and technology-related developments.
Skills / Experience / Qualifications
Educational Requirements - GCSE/A Levels/Degree (as per company minimum requirements - usually requires a marketing, communications, advertising or business-related HND/Degree)
- Relevant previous experience and success within a similar PPC or Digital Marketing focused role.
- Current knowledge of Google Analytics and other digital marketing software and tools.
- Strong analytical ability and experience in working with a variety of data sources.
Strong Excel experience.
- Ability to communicate effectively with the wider team.
