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19/02 Gaurav Rawle
Team Lead - Talent Acquisition at Ergode

Views:157 Applications:81 Rec. Actions:Recruiter Actions:24

Ergode - Marketing & Business Development Role (2-4 yrs)

Mumbai Job Code: 147901

- Person Will be responsible for managing the day to day marketing activities of the organisation SaaS products and long term marketing strategy for the company products.

Role & Responsibilities :

- Determining overall marketing and communications strategy for the SaaS verticals

- Developing and executing PR plans for the house in association with the PR agency; manage existing and develop fruitful associations with various media personnel, bloggers, influencers etc. for print and digital media coverage

- Handling all media buying and branding activities.

- Formulating content generation with the creative team for an effective story telling

- Managing marketing budgets and allocation across ATL (print, digital and BTL (events, exhibitions)

- Conceptualizing and executing events along with the Experience Manager; handle promotions including publicity, press coverage etc. pre and post events

- Liaising with brands to define co-op media plans while maintaining global guidelines

- Managing brand ambassador and developing brand advocates for effective visibility at important events within India

- Leading and executing client engagement activities

- Developing alliances across customers, partners and other associations

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