Team Lead - Talent Acquisition at Ergode
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Ergode - Marketing & Business Development Role (2-4 yrs)
- Person Will be responsible for managing the day to day marketing activities of the organisation SaaS products and long term marketing strategy for the company products.
Role & Responsibilities :
- Determining overall marketing and communications strategy for the SaaS verticals
- Developing and executing PR plans for the house in association with the PR agency; manage existing and develop fruitful associations with various media personnel, bloggers, influencers etc. for print and digital media coverage
- Handling all media buying and branding activities.
- Formulating content generation with the creative team for an effective story telling
- Managing marketing budgets and allocation across ATL (print, digital and BTL (events, exhibitions)
- Conceptualizing and executing events along with the Experience Manager; handle promotions including publicity, press coverage etc. pre and post events
- Liaising with brands to define co-op media plans while maintaining global guidelines
- Managing brand ambassador and developing brand advocates for effective visibility at important events within India
- Leading and executing client engagement activities
- Developing alliances across customers, partners and other associations