Founder at EntNetwrk
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Ent Netwrk - Manager - Digital Marketing (3-10 yrs)
EntNetwrk is looking for a qualified Digital Marketing expert to take the lead in developing successful, long-term Mobile marketing strategies for the company.
As a Digital Marketing expert, you should have in-depth marketing experience and a passion for Mobile and Digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward- thinking ideas to build and maintain a strong company web presence.
The role will be based in New Delhi
Key Responsibilities :
- Plan, test, and execute mobile app marketing campaigns and responsible for App Growth
- Develop and execute App Store Optimization strategies
- Manage all digital marketing channels (e.g. Mobile, blogs, and social media) to ensure brand consistency
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Develop specific campaigns to create and maintain high levels of customer engagement
- Focus on data drive optimization strategies along with regular experiments and A/B test approach
- Take a data-driven approach to evaluate end-to-end customer behavior across multiple channels and customer touch points
- Forecast sales performance trends and act proactively to increase our market segment
- Liaise with Product, Design and Sales teams to increase client satisfaction through cohesive strategies. Monitor competition and provide ideas to stand out
- Stay up-to-date with digital technology developments
Specifically, the candidate should have :
- 3 - 5 years of experience in Mobile marketing campaigns, google ad hoc, social media and display advertising
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
Experience with A/B (Multivariate experiments)
- Knowledge of website analytics tools (e.g. Google Analytics or Omniture)
- Experience in setting up and optimizing Google Ad words campaigns
- Strong analytical skills and data driven thinking
