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19/05 Deepansh Malhotra
Founder at EntNetwrk

Views:37 Applications:12 Rec. Actions:Recruiter Actions:5

Ent Netwrk - Manager - Digital Marketing (3-10 yrs)

Delhi Job Code: 213979

EntNetwrk is looking for a qualified Digital Marketing expert to take the lead in developing successful, long-term Mobile marketing strategies for the company.

As a Digital Marketing expert, you should have in-depth marketing experience and a passion for Mobile and Digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward- thinking ideas to build and maintain a strong company web presence.

The role will be based in New Delhi

Key Responsibilities :

- Plan, test, and execute mobile app marketing campaigns and responsible for App Growth

- Develop and execute App Store Optimization strategies

- Manage all digital marketing channels (e.g. Mobile, blogs, and social media) to ensure brand consistency

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Develop specific campaigns to create and maintain high levels of customer engagement

- Focus on data drive optimization strategies along with regular experiments and A/B test approach

- Take a data-driven approach to evaluate end-to-end customer behavior across multiple channels and customer touch points

- Forecast sales performance trends and act proactively to increase our market segment

- Liaise with Product, Design and Sales teams to increase client satisfaction through cohesive strategies. Monitor competition and provide ideas to stand out

- Stay up-to-date with digital technology developments

Specifically, the candidate should have :

- 3 - 5 years of experience in Mobile marketing campaigns, google ad hoc, social media and display advertising

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

Experience with A/B (Multivariate experiments)

- Knowledge of website analytics tools (e.g. Google Analytics or Omniture)

- Experience in setting up and optimizing Google Ad words campaigns

- Strong analytical skills and data driven thinking

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