Founder at EntNetwrk
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Ent Netwrk - Manager - Digital Marketing (3-10 yrs)
EntNetwrk is looking for a qualified Digital Marketing expert to take the lead in developing successful, long-term Mobile marketing strategies for the company.
As a Digital Marketing expert, you should have in-depth marketing experience and a passion for Mobile and Digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward- thinking ideas to build and maintain a strong company web presence.
The role will be based in New Delhi
Key Responsibilities :
- Plan, test, and execute mobile app marketing campaigns and responsible for App Growth
- Develop and execute App Store Optimization strategies
- Manage all digital marketing channels (e.g. Mobile, blogs, and social media) to ensure brand consistency
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Develop specific campaigns to create and maintain high levels of customer engagement
- Focus on data drive optimization strategies along with regular experiments and A/B test approach
- Take a data-driven approach to evaluate end-to-end customer behavior across multiple channels and customer touch points
- Forecast sales performance trends and act proactively to increase our market segment
- Liaise with Product, Design and Sales teams to increase client satisfaction through cohesive strategies. Monitor competition and provide ideas to stand out
- Stay up-to-date with digital technology developments
Specifically, the candidate should have :
- 3 - 5 years of experience in Mobile marketing campaigns, google ad hoc, social media and display advertising
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
Experience with A/B (Multivariate experiments)
- Knowledge of website analytics tools (e.g. Google Analytics or Omniture)
- Experience in setting up and optimizing Google Ad words campaigns
- Strong analytical skills and data driven thinking
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
