Enginyre - Executive - Digital Marketing (1-2 yrs)
Job Summary :
- Leading the overall digital marketing strategy including Paid, Search, Display, Affiliate, Email, Facebook Advertisement, Push Notifications and SEO across the region
- Creating and managing Facebook and Google Ads, Third Party Ad Networks, Social Media Marketing, and all other digital media.
- Balance customer retention and acquisition to both maximize the lifetime value of existing consumers while increasing the customer base.
- Setting up automated reports and measurement tools that allow result tracking at scale
- Planning and executing viral marketing campaigns across a range of social media platforms.
- Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
- Develop and manage digital marketing campaigns.
- Oversee a social media strategy.
- Write and optimize content for the website and social networking accounts such as Facebook and Twitter etc.
- Analyze website traffic flow and provide regular internal reports. Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion Continually work on the Search Engine Optimization of the website(s)
- Write copy for email marketing campaigns
- Identify new trends in digital marketing,
- Evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
Responsibilities and Duties :
- Build, plan and implement the overall digital marketing strategy
- Manage all digital marketing channels
- Measure ROI and KPIs
- Prepare and manage a digital marketing budget
- Oversee all the Clients social media accounts
- Manage and improve online content, considering SEO and Google Analytics
- Build an inbound marketing plan
- Forecast sales performance trends
- Monitor competition and provide suggestions for improvement
Required Experience and Qualifications :
- Proven experience as a Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Working knowledge of ad serving tools
- Perfect knowledge of web analytics tools (e.g. Google Analytics etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- Graduate and equivalent
- Certification in Digitial Marketing
- Must have good communication Skills
Job Type: Full-time
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